About Us

Cherie Jewels was founded in the spring of 2023, a season that has always held a special place in my heart. Spring is when everything begins again: blossoms unfurl, the air softens, and there’s a gentle sense of hope and stillness. Yet in the UK, spring always feels fleeting. The blooms come and go far too quickly, their beauty gone in the blink of an eye.

In the spring of 2022, moved by this transience, I began experimenting with ways to preserve that delicate beauty. I started crafting jewellery by hand using natural elements such as real flowers, pearls, and other organic materials, capturing nature’s poetry in pieces that could last. This was how Cherie Jewels, a handmade jewellery brand inspired by flowers, quietly began to grow.

“Cherie” means “darling” or “beloved” in French. To me, it reflects the sentiment behind many pieces of jewellery, whether they are gifted to a loved one or chosen for oneself as a symbol of self-love. I believe that jewellery carries emotion; it holds memories and meaning. Each piece tells a story, often unspoken but deeply felt.

Through Cherie Jewels, I hope to create more than just adornments. I hope to craft keepsakes of love, reminders of moments and people we hold dear. When worn, I want each piece to whisper gently:
You are loved. You are precious. You are your own Cherie.